
But they can overcome the difficulty by generating fake data resembling the actual one.įor example, organizations can generate fake customer data with all the necessary details like income, preferences, credit card history, etc. SecurityĬompanies cannot collect or store sensitive data due to strict privacy laws. Synthetic data can help as it is a viable substitute for real data, and there is no limit to its volume. Often, companies cannot scale up ML applications due to the low availability of quality data for training and testing purposes.

ScalabilityĪnalysts can use a synthetic data tool to generate as many data points as they want. However, once analysts have a synthetic data model, they can generate a clean and new dataset without such issues. For example, real data may have a systematic bias, such as a dataset having an underrepresentation of a certain ethnic group. Data QualityĪctual data can come in with several inaccuracies and errors that bog down the performance of data-driven applications. Synthetic data has several benefits over actual data. In today’s digital age, companies must shift to synthetic data to assure customers that their information is in safe hands. Synthetic data helps users build robust applications where real data is lacking. Analysts can train AI and Machine Learning (ML) algorithms on real-world data and then use them to create synthetic or fake data.

Synthetic data is artificially generated that follows real-world patterns. Indeed, Gartner predicts that by 2024, 60% of data used in Artificial Intelligence (AI) and analytics will be synthetic.īut what exactly is synthetic data? And what tools can organizations use to generate it? This article answers such questions and discusses some other aspects of synthetic data. Organizations can solve such issues through Synthetic Data. Further, 69% of executives believe that data regulations hinder decision-making and call for better data management tools. PR Newswire reports 79% of global executives and 75% of business users to face data quality issues based on a survey of 1000+ executives and managers.
